Putting Public Health First

TrachMar provides membership literature fulfillment, postcard outreach, and call center outreach for a large public health state agency. For the membership fulfillment, TrachMar receives data weekly from the client through our secure ftp site with a four-day mandated turn. TrachMar parses the data into as many as 26 discrete groups, prints personalized letters and geo-coded directories, and deposits those pieces into the USPS mailstream. The call center and postcard outreach are an integrated service offering. TrachMar receives a database of clients eligible for a free medical checkup who have not taken advantage of the service. TrachMar calls first. Those we cannot reach via the telephone receive a postcard.

Better Fulfillment for Benefits

TrachMar was engaged to provide print and fulfillment services for a state-run electronic benefit service. This project involved printing thirty-five different types of materials that retail establishments might need to provide EBT services. The requests were run through an on-demand portal that TrachMar designed and managed. The client’s call center employees logged onto the TrachMar portal and selected either pre-kitted or customized fulfillment packages. The portal automatically forwarded the orders to the fulfillment center where the relevant materials were pulled from the TrachMar inventory and shipped no later than the next business day.

Driving Conference Communications

TrachMar assisted a nationwide not-for-profit with its annual conference. Initially, the scope of work involved TrachMar using its call center to drive membership to the conference. In later years, the association asked us to add a postcard component to our call center efforts to reach an even broader audience. Because of the success of our integrated communication campaign, the organization is now doing regional conferences throughout the year as opposed to a single national conference. This adds value to the members and dollars to the not-for-profit’s balance sheet.